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The Rolex Story - By Franz-Christoph Heel (Hardback)

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A history of the world's most famous wristwatch manufacturer, known as the "watch with crown."

The brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. In little more than one hundred years, it has become one of the most successful and innovative watch brands on the planet. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but the company has expanded to include more than just the rich and famous. Rolex manufactures more than a half a million wristwatches per year while maintaining an outstanding reputation and near-perfect quality. The Rolex Oyster became the first watch to defy the elements when, in 1927, Mercedes Gleitze wore one while she swam the English Channel. In 1933, the company patented the first automatic winding mechanism.

  • Browse images and historical and technical details of the most reliable Rolex models, including the Submariner, Cosmograph, and Yachtmaster, which divers, auto-racers, and boat captains trust for their precision and durability.
  • Includes updated reports written about new Rolex ideas and performance tests featured in the German watch magazine Armbanduhren (Wristwatch) from the past 15 years.
  • Features more than 185 color photographs.
  • Plus a price guide!

This book is a complete and comprehensive guide for Rolex collectors and anyone interested in the history and manufacture of the "watch with the crown."


Publisher: Schiffer Publishing Ltd
ISBN: 9780764345975
Number of pages: 144
Weight: 1270 g
Dimensions: 305 x 229 mm

Published date: 11/07/2014

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Made with the finest materials

Timeless Elegance

Rugged & Sustainable Packaging

Its only once you've got the stand in your hands that you can truly appreciate the craftsmanship that's gone into this. Everything is beautiful to the touch and very well finished. The soft material is the best place to rest my watches and as a bonus it looks cool on my beside table too.

Ben @hands_and_bezel - Instagram

Awesome quality stand, perfect for resting my watches on

James @mancwatches - Instagram

Stand arrived beautifully packaged and made the unboxing a real experience! The stand looks phenomenal, the soft material is the perfect place to rest my watches, either overnight or for longer periods. Really really happy with the stand and overall experience!

Ryan @Hendersonshorolgy - Instagram